Asahi Super Dry

Asahi Super Dry

Karakuchi Global Campaign

Karakuchi is the Japanese word that represents the super refreshing & super dry taste of Asahi Super Dry. The word Karakuchi does not translate well internationally, so with the team at Purple Creative, we created a global campaign that allows your taste buds to do the translating for you.

Karakuchi is the Japanese word that represents the super refreshing & super dry taste of Asahi Super Dry. The word Karakuchi does not translate well internationally, so with the team at Purple Creative, we created a global campaign that allows your taste buds to do the translating for you.
Karakuchi is the Japanese word that represents the super refreshing & super dry taste of Asahi Super Dry. The word Karakuchi does not translate well internationally, so with the team at Purple Creative, we created a global campaign that allows your taste buds to do the translating for you.

Collaborators

Produced at Purple Creative

Produced at Purple Creative
Produced at Purple Creative

Services

Campaign Identity & Strategy

Art Direction

Campaign Identity & Strategy
Art Direction
Campaign Identity & Strategy
Art Direction

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If you have a challenge that needs solving, a story worth telling or a vision that deserves to be crafted with intention – we would love to hear from you.

If you have a challenge that needs solving, a story worth telling or a vision that deserves to be crafted with intention – we would love to hear from you.

If you have a challenge that needs solving, a story worth telling or a vision that deserves to be crafted with intention – we would love to hear from you.